Event Marketing
US News Media Revenue Sources In 2013 [CHART]
The US news industry generates somewhere between $63 and $65 billion in annual revenues compared to Google’s $58 billion revenues.
Read MoreSMBs’ Top Sources Of Information About Tech Solutions, March 2014 [CHART]
SMBs pointed first to vendor and/or service provider websites (43%) followed by professional advisors and/or consultants (42%).
Read MoreFast-Growth North American SMB Channel Spending, November 2013 [CHART]
Nearly three-quarters of hypergrowth SMBs in North America had increased spending on social media and social ads.
Read MoreMarketers Collaborating With Influencers, January 2014 [CHART]
Marketing professionals worldwide were most likely to collaborate with influencers when launching products or distributing content.
Read MoreSize Of The US Meetings Industry, 2012 [TABLE]
There were more than 1.8 million corporate meetings, trade shows, conventions, congresses, incentive events and other meetings that took place, drawing almost 225 million total participants.
Read MoreWill Olympics Viewers & Branding, February 2014 [TABLE]
Winter Olympics viewers are quite receptive to branded messaging on TV.
Read MoreTop Sources Of Information People Seeking New Exhibitions, February 2014 [CHART]
New attendees to exhibitions are more likely than the average attendee to be executives and decision-makers.
Read MoreSocial TV & Super Bowl Ads [INFOGRAPHIC]
This infographic from Crowdtap illustrates the social side of Super Bowl ads.
Read MoreInternal Marketing Teams' Weaknesses At Online Marketing [CHART]
The professionals surveyed especially lack confidence in their internal marketing teams
Read MoreTop Weaknesses Of Internal Marketing Teams [CHART]
Business professionals say they are weakest at finding sponsorships/lead sources (2.0 average sore), creating whitepapers (2.0), and doing analysis (1.9).
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