Event Marketing Archives - Page 11 of 25

Marketing Agencies’ Most Effective New Business Tools, August 2014 [CHART]

Aside from referrals, Senior-level marketers most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%).

Email remains the most popular lead generation channel with 87% of survey respondents planning its use this year.

33% of marketers produced how-to, tutorials or instructional videos.

Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.

Fully 37% of sports fans said they bought their tickets via mobile phone or tablet.

44% of US mobile phone users planned to go to a live sporting event this year, with football, basketball and baseball the most popular.

Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family.

World Cup viewership is expected to set new peaks.

This infographic from Offerpop illustrates marketing efforts that are taking advantage of World Cup fever.

A majority of global executives rely on email newsletters for industry-specific news.