Event Marketing
Top Reasons Large Advertisers Buy Mobile, October 2014 [CHART]
Customer engagement is one of the key reasons large advertisers buy mobile ads.
Read MoreConsumer Magazines’ Revenue Sources, October 2014 [CHART]
The consumer magazine CEO survey finds that an estimated 44% share of revenues came from print ads last year.
Read MoreComparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]
More B2B (86%) than B2C (77%) marketers are using content marketing this year.
Read MoreMost Important Content Genres To Pay-TV Subscribers, October 2014 [CHART]
The two most important genres for pay-TV and non-pay-TV subscribers are news and prime-time shows.
Read MoreProducts North Americans Plan To Buy Online By Category, March 2014 [TABLE]
When asked about the products they planned to purchase digitally in the next six months, 22% of US internet users cited cosmetics—the second-lowest response.
Read MoreGlobal Business Investment Plans, August 2014 [CHART]
Nearly 56% of eMarketer Daily Newsletter readers and visitors to eMarketer.com said they would be spending more on branding-related activities over the next year.
Read More2015 B2B Content Marketing Trends [INFOGRAPHIC]
This infographic by uberflip illustrates some content marketing trends B2B marketers can expect in 2015.
Read MoreReasons People Subscribe To A Company's Text Messages, September 2014 [CHART]
Only half of consumers would subscribe to a company’s text messaging program.
Read MoreOnline Purchase Plans By Category & Region, September 2014 [TABLE]
Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.
Read MoreCollege Students’ Back-To-School Purchase Influencers, August 2014 [CHART]
Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.
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