Ethnic Marketing Archives - Page 8 of 23

Millennial Voters Reliance On Mobile For News, October 2014 [CHART]

Some 53% of Millennials (18-34) agree that their primary source of news and information is their smartphone or tablet.

Latinos’ Attitudes Toward Social Progress, November 2014 [CHART]

Latinos are generally optimistic about the direction the country but they also feel that Latino discrimination is getting worse rather than better.

Top Industries By African-American Media Spend, October 2014 [TABLE]

African-Americans represent 14.4% of the American population, yet only 2.6% of major media advertising is spent on African-American media.

Importance Of Diversity In Advertising By Industry, October 2014 [CHART]

African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them.

Demographics Of American Broadband Users, 2013 [CHART]

74.4% of American households reported using the internet (most commonly via a cable modem – 42.8%) and 73.4% a high-speed connection.

American College Student Demographics, 2013 [CHART]

The number of Americans enrolled in college (undergraduate and graduate) declined by almost half a million for the second consecutive year in 2013.

Hispanics' Attitudes Toward US Social Progress, November 2014 [CHART]

Hispanics are generally optimistic about the direction the country is taking in health care, equal opportunity and jobs, but they also feel that Latino discrimination is getting worse (36%) rather than better (22%).

Sources Mobile US Hispanics Use To Research Products, August 2014 [CHART]

53% of Hispanic mobile buyers looked for online product reviews on their smartphones and tablets.

Products Purchased By Mobile Hispanic Buyers, August 2014 [CHART]

US Hispanic consumers are likelier than their non-Hispanic counterparts to buy via smartphone or tablet.

Importance Of Hispanic Culture To US Hispanics, February 2014 [CHART]

Around two-thirds of US Hispanics said staying connected to Hispanic culture was important.