Ethnic Marketing
Americans' Assessments Of Their Own Financial Situation [TABLE]
American adults are feeling better about their personal financial situations this year.
Read MoreYoung Adults’ Socioeconomic Characteristics, 1980-2013 [CHART]
During the 2009-2013 period, 18-34-year-olds comprised 23.4% of the US population, down from 29.6% in 1980.
Read MoreLinkedIn Demographics [TABLE]
Some 28% of online adults are LinkedIn users, up from 22% in August 2013.
Read MorePinterest Demographics [TABLE]
Some 28% of online adults use Pinterest, up from the 21% who did so in August 2013.
Read MoreInstagram Demographics [TABLE]
Some 26% of online adults use Instagram, up from 17% in late 2013.
Read MoreTwitter Demographics, 2013 & 2014 [TABLE]
Some 23% of online adults currently use Twitter, a statistically significant increase compared with the 18% who did so in August 2013.
Read MoreFacebook Demographics, 2013 vs 2014 [TABLE]
Fully 71% of online adults use Facebook, a proportion unchanged from August 2013.
Read MoreMost Influential Advertising Among Hispanic Shoppers, December 2014 [CHART]
TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.
Read MoreUS Tablet Users By Race/Ethnicity, 2013-2018 [TABLE]
US Hispanics will have the highest tablet penetration rate of any race or ethnicity through at least 2018.
Read MoreDaily Household Spending By Race/Ethnicity, December 2014 [CHART]
Daily Household Spending By Race/Ethnicity: Hispanics report $96 per day in discretionary spending.
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