Ethnic Marketing
Americans' Weekly Media Consumption By Race/Ethnicity [TABLE]
Americans’ Weekly Media Consumption By Race/Ethnicity [TABLE]Black adults watch almost three times more TV on a weekly basis than Asian-American adults.
Read MoreUS Ad Spending Trends
Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
Read MoreVideo Game Demographics [CHART]
Almost half (49%) of American adults say they play video games on a computer, TV, game console or portable device (such as a cellphone), per results from a Pew survey.
Read MoreTop 10 Metropolitan Areas By Percentage Of Affluent African Americans, September 2015 [CHART]
African-Americans are increasingly affluent, educated and diverse.
Read MoreDemographics Of Top Social Media Sites, August 2015 [CHART]
Facebook remains the most popular social platform, used by 72% of connected adults.
Read MoreAmerican's Attitudes Toward Screen Time By Demographic, July 2015 [CHART]
54% of US internet users said they spent too much time using digital devices, including computers, mobile phones, TVs and video game consoles.
Read MoreRadio's Reach Among Hispanics & African Americans, March 2015 [CHART]
More than 9 in 10 Hispanics (93%) and African-Americans (90.8%) ages 12 and older listened to the radio at least once during an average week between the hours of 6 AM and midnight.
Read MoreMinority Share Of US Population By Age Group [CHART]
Asian-Americans were the fastest-growing minority group in the US last year for the third consecutive year.
Read MoreAmerican Minorities By Age Group, July 2014 [CHART]
Asian-Americans were the fastest-growing minority group in the US last year for the third consecutive year.
Read MoreInternet Adoption By Demographic, 2000-2015 [TABLE]
The overall Internet adoption rate among US adults stands at 84% this year as it has since 2013, and is up from 52% in 2000.
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