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Ethnic Marketing

Demographics Of US Book Readers [CHART]

Chart: Demographics of Book Readers

The percentage of American adults who read books has remained relatively unchanged in the past few years.

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Americans' Historic Touchstones By Race [TABLE]

Table: Americans' Historic Touchstones By Race

Blacks are the only demographic group in which any other historic event challenges the prominence of Sept. 11 in importance.

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American Cultural Divide: 3 TV Shows' Popularity By Geography [MAPS]

Map: Empire Popularity In US

The New York Times has analyzed Facebook data on the demographics of Americans who like 50 different television shows by way of illustrating America’s cultural divide.

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Facebook Live Video Awareness [CHART]

Facebook Live Video Awareness

Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video.

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Internet Use By Race/Ethnicity, 2014-2020 [TABLE]

Internet Use By Race & Ethnicity - 2014-2020

Hispanics are often noted for their heavy digital activity, mainly due to high smartphone engagement, but this characteristic isn’t as straightforward as it seems.

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Average Minutes Visitors Spent On News Sites, Mobile vs Desktop [CHART]

By 2020, two-thirds of all online activity is expected to take place on mobile devices.

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Household Income By Minority Group [CHART]

Asian households have the highest median household incomes, of $75,910, reports Geoscape in its latest annual American Marketscape DataStream (AMDS) report.

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US Education Levels By Demographic [CHART]

Some 88.4% of US adults aged 25 and older are high school graduates, and almost one-third (32.5%) have at least a Bachelor’s degree.

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Types Of Online Harassment [INFOGRAPHIC]

Infographic - Types Of Online Harassment

95 percent of all Americans consider incivility a problem. Seventy percent consider it a crisis, which is up from 65 percent in 2014.

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Radio Listeners' Habits By Generation & Ethnicity [CHART]

With 93% of US adults listening to radio on a weekly basis, radio is the leading reach platform.

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