Ethnic Marketing
Demographics Of US Book Readers [CHART]
The percentage of American adults who read books has remained relatively unchanged in the past few years.
Read MoreAmericans' Historic Touchstones By Race [TABLE]
Blacks are the only demographic group in which any other historic event challenges the prominence of Sept. 11 in importance.
Read MoreAmerican Cultural Divide: 3 TV Shows' Popularity By Geography [MAPS]
The New York Times has analyzed Facebook data on the demographics of Americans who like 50 different television shows by way of illustrating America’s cultural divide.
Read MoreFacebook Live Video Awareness [CHART]
Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video.
Read MoreInternet Use By Race/Ethnicity, 2014-2020 [TABLE]
Hispanics are often noted for their heavy digital activity, mainly due to high smartphone engagement, but this characteristic isn’t as straightforward as it seems.
Read MoreAverage Minutes Visitors Spent On News Sites, Mobile vs Desktop [CHART]
By 2020, two-thirds of all online activity is expected to take place on mobile devices.
Read MoreHousehold Income By Minority Group [CHART]
Asian households have the highest median household incomes, of $75,910, reports Geoscape in its latest annual American Marketscape DataStream (AMDS) report.
Read MoreUS Education Levels By Demographic [CHART]
Some 88.4% of US adults aged 25 and older are high school graduates, and almost one-third (32.5%) have at least a Bachelor’s degree.
Read MoreTypes Of Online Harassment [INFOGRAPHIC]
95 percent of all Americans consider incivility a problem. Seventy percent consider it a crisis, which is up from 65 percent in 2014.
Read MoreRadio Listeners' Habits By Generation & Ethnicity [CHART]
With 93% of US adults listening to radio on a weekly basis, radio is the leading reach platform.
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