Ethnic Marketing
Twitter User Demographics [TABLE]
The percentage of internet users who are on Twitter has doubled since November 2010, currently standing at 16%.
Read MoreDemographics Of Social Networking Users [TABLE]
Internet users under 50 are particularly likely to use a social networking site of any kind, and those 18-29 are the most likely of any demographic cohort to do so (83%).
Read MoreSelect Social Media User Demographics, February 2013 [CHART]
Facebook, which (surprise!) ranks as the most popular social network, used by 67% of respondents, proves particularly appealing to women (72%).
Read MoreAmerican Hispanics' Social Shopping Activities, May 2012 [CHART]
While 48% of Hispanics involved social networking sites in their shopping activities, only 31% of non-Hispanics did so.
Read MoreAmerican Hispanic Mobile Shoppers By Device, May 2012 [CHART]
Not only are Hispanics more likely than non-Hispanics to use a smartphone, but they’re a lot more likely to shop with it.
Read MoreUS Hispanics' Digital Media Use vs. Total Shoppers, August 2012 [CHART]
Hispanic consumers were more likely than the average shopper to use a smartphone, as well as text, stream music and video, and use mobile apps.
Read MoreAmerican Mobile Banking Customers By Demographic, September 2012 [CHART]
Mobile phone owners who used mobile banking were more likely to be younger, richer and more educated than other mobile users.
Read MoreTrendsetting Latino Shoppers, December 2012 [CHART]
Latinos display markedly different shopping habits than their non-Latino counterparts.
Read MoreAmericans By Ethnicity & Race, 2012 vs 2060 [CHART]
Of the major races and ethnicities in the US, Hispanics are by far the youngest on average, with 40.1% under the age of 21 last year.
Read MoreActions Prompted By Social Ads By Race, December 2012 [CHART]
While 1 in 3 social media users agree that ads on social networking sites are more annoying than other online ads, 15% have shared a social ad.
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