Ethnic Marketing
Hispanic Smart Phone Adoption & Video Viewing, June 2013 [CHART]
Hispanic households are more likely the average American household to own at least a single smart phone and they’re also more likely to be found watching video on their smart phones.
Read MoreUpscale Latinos, June 2013 [TABLE]
Nielsen has released some data concerning upscale Latinos, which accounted for 29% of the Hispanic population last year but an outsized 37% of its total spending power.
Read MoreDemographic Profile Of American Tablet Owners, November 2010-May 2013 [TABLE]
Tablet ownership among Hispanics made a big leap, with penetration rates rising from 20% in August 2012 to 34% by May 2013.
Read MoreDemographics Of US Android & iPhone Owners, May 2013 [TABLE]
Android phones had a 12 percentage point lead over iPhones, with 43% of mobile phone owners between 18 to 24 years old on Android smartphones, compared with 31% on the iPhone.
Read MoreDemographics Of Teens Who Use Social Networking Sites Or Twitter [TABLE]
82% of online teens say they are either users of social networking sites like Facebook or users of Twitter.
Read MoreTop 10 Advertisers On Hispanic Websites, Q1 2013 [TABLE]
Procter & Gamble (P&G) and Toyota were by far the leading advertisers on Hispanic websites, neck and neck with 6.78% and 6.74% share of ad occurrences, respectively.
Read MoreLargest & Fastest-Growing Hispanic DMAs, 2000-2013 [TABLE]
Each of the top 15 designated market areas by Hispanic population has seen at least 25% growth since 2000.
Read MoreChange In Family Wealth By Race & Ethnicity, 2007-2010 [CHART]
The Great Recession widened the wealth gap between whites and minorities in the US.
Read MorePost-Search Communication Methods Used By US Hispanics Moms, June 2012 [TABLE]
Hispanics are also more likely than the general population to use social media to query their social networks about products and retailers.
Read MoreAmerican Social Media Users By Race/Ethnicity, 2012-2017 [TABLE]
In 2012, 68.9% of Hispanics were using social networks, compared with 66.2% of the total US population.
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