Ethnic Marketing
Regretful Social Media Posters By Demographic, July 2013 [CHART]
20% of social media users in the US say they’ve posted something on a social media site that could someday negatively affect an employer’s decision on whether to hire them for a job or allow them to stay at an existing job were they to see it.
Read MoreTop 10 Social Networks Among US Hispanics, May 2013 [TABLE]
Facebook is the top social site among Hispanics, followed distantly by LinkedIn.
Read MoreUS Hispanic Ad Spending By Media, 2011 & 2012 [TABLE]
Hispanic ad spending was up 11.1% last year, as US marketers spent nearly $8 billion on major media targeted toward Hispanic consumers.
Read MoreHispanics’ Mobile Use By Day, July 2013 [CHART]
Among Hispanics spikes on Wednesdays, at 17% of Hispanic females’ weekly activity and 16% for Hispanic males, compared to 14% for the average mobile user.
Read MoreUS Population By Race Or Ethnic Group As Of July 1, 2012 [TABLE]
Asian-Americans were the fastest-growing race or ethnic group in the US last year, growing by 2.9% year-over-year to reach 18.9 million.
Read MoreHispanic & African-American Women's Shopping Attitudes, July 2013 [TABLE]
24% of women agree that advertising is an extremely or very important source of information when choosing brands.
Read MoreUS Hispanics' Mobile Activities During Travel, April 2013 [TABLE]
25% or more of US Hispanics said they sought places to eat, stay, shop and entertain themselves while they were on trips.
Read MoreHispanics' Pre-Travel Mobile Activities, April 2013 [CHART]
eMarketer estimates that 25.6 million Hispanics—46.9% of this demographic group—will be using smartphones by the end of 2013.
Read MoreUS Broadcast-TV Only Households By Race [CHART]
Among black households, the move toward broadcast-only services has been particularly dramatic, jumping 10 percentage points to 22%.
Read Morereddit User Demographics, May 2013 [TABLE]
Overall, men are twice as likely as women to be reddit users, those under 50 are significantly more likely to use reddit than those 50 or older.
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