Ethnic Marketing Archives - Page 14 of 23

Over-The-Top Video Viewing Among Hispanic Households, October 2013 [CHART]

Hispanics are watching less traditional TV on a year-over-year basis, per Nielsen data, but they seem to be quite keen on over-the-top (OTT) content.

US Tablet Adoption Rates By Demographic, September 2013 [CHART]

35% of Americans aged 16 and older now own a tablet.

Demographics Of Mobile Banking Users, July 2013 [TABLE]

35% of respondents banked on their mobile phones, with an equal percentage of both men and women doing so.

How Consumers Are Reacting To Financial Strain, October 2013 [CHART]

55% of Millennials (18-34) are trying new brands priced below regular brands, as are 54% of families and 49% of Hispanics.

Reasons American Hispanics Decided To Shop For A New Car, July 2013 [CHART]

The top three reasons why US Hispanic shoppers decided to shop for a new vehicle were compelling incentives, the need for a new vehicle and low monthly payments.

New-Vehicle Sales Among American Hispanics, H1 2013 [TABLE]

While overall sales to ethnic groups across the board have risen strongly since the 2008 financial downturn, US Hispanics have led the way.

Americans Sick Of Social Media Marketing By Demographic, October 2013 [CHART]

47.1% of Americans who had been active on any type of social network in the previous 6 months indicated some level of agreement that too many companies are on social media.

Demographics Of Mostly Mobile Internet Users, May 2013 [TABLE]

Three out of five Hispanic mobile internet users in Pew’s survey said they mostly went online via their mobile phone.

Demographics Of Consumers Experiencing Life Changes, October 2013 [TABLE]

There are 9 million engaged couples in the US (adults planning to get married in the next year), 48% of whom are Millennials and 39% Gen Xers.

Mobile Shopping Activities, October 2013 [TABLE]

Young Americans are more likely than the average shopper to use their mobile devices for a range of shopping activities.