Email Metrics
Email Marketing Benchmarks [INFOGRAPHIC]
This infographic from Experian illustrates some winning email marketing benchmarks.
Read MoreEmail Subject Line Personalization Linked To Higher Open Rates, February 2014 [CHART]
Emails with personalized subject lines enjoyed 26% higher open rates than those without (19.4% vs. 15.4%).
Read MoreEmail Lifecycle Marketing Campaigns Success Ratings, January 2014 [CHART]
68% of respondents to the survey say that email marketing is core to their business; by comparison, 46% say the same about social.
Read MorePotential Consequences Of Brands Sending More Emails, December 2013 [TABLE]
A single extra email per month sent to a list of 5 million subscribers could result in 1.9 million additional opens (38% of the list) and an additional 175,000 email clicks (3.5% of the list).
Read MoreEffect Of Email Subject Line Personalization On Open Rates By Industry, November 2013 [CHART]
New data from MailChimp supports the case that personalization can drive higher email open rates.
Read MoreEmail Click-To-Open Rates By Industry & Device, Q3 2013 [CHART]
Mobile accounted for a majority 52% of email opens in Q3, up from 49% in Q2.
Read MoreGlobal Email Marketing Open & Click Rates, Q1-Q4 2013 [CHART]
Consumers opened a whopping 19.6% of Friday marketing emails, giving that day the second highest email open rate of the week.
Read MoreGlobal Email Marketing Open & Click-Through Rates By Day Of The Week, 2013 [CHART]
Consumers opened 19.9% of the marketing emails received on Tuesday, more than they do any other day of the week.
Read MoreShare Of Global Marketing Emails Sent By Day Of The Week, 2013 [CHART]
17.9% of a week’s worldwide marketing emails were sent on Tuesday, followed by 17.3% on Thursday and 16.6% on Monday.
Read MoreSubscriber Engagement With Autoresponder Sequences, October 2013 [CHART]
The average autoresponder sequence contains 8 emails and spans 49 days.
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