Email Marketing
Popular B2B Marketing Tactics [CHART]
94% of B2B marketers say their website is their top marketing tactic.
Read MoreEmail Unsubscribe Rates By Industry [TABLE]
Travel & leisure registered a particularly high unsubscribe rate, which rose to 6.77% in the bottom quartile. Computer software was again a top performer, though nonprofits recorded the lowest average.
Read MoreEmail Click-Through Rates By Industry [TABLE]
The average CTR across the regions was 5.2%, though Canada achieved just 3.8% compared with 5.4% in the US and 5.1% in EMEA.
Read MoreUnique Email Open Rates By Industry [TABLE]
Consumers were more receptive to email messages issued by the computer software industry, with the top performers in that industry achieving open rates of 55.0%.
Read MoreEmail Marketing Unique Open Rates By Region [TABLE]
Average email open rates continued their downward path during 2011 and Q1 2012, though click-through rates increased slightly during the same period.
Read MoreB2B Marketers' Use Of Email Features [CHART]
B2B marketers have an array of email marketing features at their disposable, but are not making use of all them to great degrees.
Read MoreEmail Marketing Of The 2012 Presidential Candidates [INFOGRAPHIC]
A new study from SilverPop, a digital marketing company, examined the email marketing tactics of Obama and Romney for a three-month period ending July 5.
Read MoreThe Future Of B2B Email Marketing [INFOGRAPHIC]
50% of B2B marketers say email marketing will be less relevant in five years.
Read MoreB2B Email Marketing Solution Feature Use [INFOGRAPHIC]
65% of B2B marketers are using targeted email messaging.
Read MoreB2B Email Marketing Dayparting [INFOGRAPHIC]
44% of B2B marketers say sending emails on Tuesday results in better open rates.
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