Email Marketing
Email Marketing Metrics For Multi-Channel Retailers [TABLE]
Multi-channel retailers enjoyed year-over-year email open rate increases in Q2.
Read MoreMobile Advertising Post-Click Actions, 2011 [CHART]
Watching video accounted for 71% of the post-click campaign action mix for entertainment advertisers in 2011, far higher than the 24% figure for the average advertiser campaign.
Read MoreResearch Sources Of eShoppers By Product Category [CHART]
Retail websites were more commonly used for product research than search engines, online ads, online reviews, retail emails and a wide variety of other information sources before consumers made online purchases.
Read MoreRetargeting Tactics Coupled With Search Retargeting [CHART]
The vast majority (93.5%) also retargeted off website activity, and more than a quarter looked to other digital touchpoints like social media (29%) and email (25.8%) for retargeting opportunities.
Read MoreTactics Coupled With Retargeting [CHART]
ValueClick Media found more than half (55%) of US marketers said retargeting was one of the most important forms of targeting.
Read More10 Best Ways To Reach College Students [CHART]
42% of college students say that TV ads are the most effective type of advertising, far outstripping their closest competitors, magazine (10%) and Facebook (8%) ads.
Read MoreSocial-Promotion Emails vs. Other Promotion Emails [CHART]
Pinterest is seeing explosive growth in social media market share across the world, up 5124% in share of visits to all social media sites in North America.
Read MoreTypes Of Videos Watched By eShoppers While Apparel Shopping [CHART]
Four in 10 online shoppers visited a store or retailer website as a result of watching apparel videos online.
Read MoreEmail List Building Tactic Effectiveness [CHART]
Registration during purchase is considered the most effective email list building tactic, with 60% considering it very effective.
Read MoreEmail Volume Variance By Industry [CHART]
Email volume rose 10.1% year-over-year in Q2, though the quarter-over-quarter rise was more muted, at 2%.
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