Email Marketing Archives - Page 90 of 107

Professionals & Online Peer Group Activity

Interacting with their peers in professional communities was by far the most frequent use of social media amongst professionals.

Online Hispanics averaging 4.0 hours per week on social networks, vs. 3.7 hours for online non-Hispanics.

Leading the pack of customer acquisition tactics by SMBs are personal relationships and networking (95%) and tradeshows and industry events (89%).

Good old face-to-face contact still does the trick, with two-thirds of respondents rating in-person events as either effective or very effective.

36% of US online shoppers watched a “customer testimonial/review” video while shopping for apparel within the last six months.

Marketers had a variety of goals for when triggered messages should arrive but nearly half expected delivery within a minute of a customer action.

Being able to ensure emails arrived during a specific time window increased engagement.

Mobile email opens are on the rise, and it seems that there are distinct times of the day that are most effective for reaching mobile users by email.

This infographic by FanBridge takes a look at how YouTube channel owners are building audiences.

On TV the Obama campaign was able to buy 14% more efficiently, to make sure they were talking to their persuadable voters.