Email Marketing
Mobile Device Users Attitudes Toward Ads By Medium, November 2012 [CHART]
Smart phone and tablet owners may love their devices, but they’re not all that fond of advertising on them.
Read MoreSources Of Spam Complaints, Q3 2012 [CHART]
Commercial emailers account for 70% of spam complaints.
Read MoreBrand Engagement Perceptions: Consumers vs. Marketers, November 2012 [CHART]
49% of marketers rate forwards or shares of content online as a strong influence on their engagement measures; 15% of consumers feel invested that way.
Read MoreMobile Screens & Social Sharing, October 2012 [CHART]
About 49% of sharing on 10-inch tablets was conducted via email, compared with 30% on mini tablets.
Read MoreMillennial Consumers' Online Activities, 2012 [CHART]
Beyond simply logging on to view their feed, six in 10 Millennials had visited a friend’s page or profile during the previous 30 days.
Read MoreLeading Objectives Of Mobile Marketing, April 2012 [CHART]
60% of marketing executives expected to increase sales through their mobile efforts, indicating that direct-response campaigns may continue to dominate.
Read MoreMost Effective Types Of B2B Content For Improving Sales/Marketing Effectiveness, May 2012 [CHART]
Social media ranked with articles on brand websites as the leading content marketing tactics, used by 84% of respondents each.
Read MoreCustomer Acquisition Tactics Of SMBs, November 2012 [CHART]
Leading the pack of customer acquisition tactics: personal relationships & networking (95%), tradeshows & industry events (89%), & in-person events (86%).
Read MoreOnline Content Discovery & Sharing, November 2012 [TABLE]
92% of US online adults say that they read and search for content online, but no single method dominates their content discovery.
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