Email Marketing
Most Effective Email Segmentation Methods, 2012 [CHART]
Email list segmentation by demographics was the most popular technique used by marketers in 2012.
Read MoreEmail Marketing Techniques, 2012 [CHART]
85% of marketers are using list segmentation and targeting for their email campaigns.
Read MoreTypes Of Email Marketing, 2012 [CHART]
Nearly nine in 10 marketers were using newsletters for their email messaging campaigns.
Read MoreInsurance Email Marketing Effectiveness Metrics, January – October 2012 [CHART]
Insurers have seen relatively steady open rates throughout the year, ranging from a low of 15.3% in January to a high of 20% in April.
Read MoreInsurance Email Marketing Deliverability, January – October 2012 [CHART]
Email overload has a negative effect on consumers, cited as their top reason for unsubscribing from a list.
Read MoreEmail Open & Click-Through Rates, Q4 2009 – Q3 2012 [CHART]
The average email open rate increased to 27.2% in Q3, rebounding from a small drop in Q2, and representing the highest level in at least 2 years.
Read MoreMillennials & Branded Entertainment, December 2012 [CHART]
4 in 10 Millennials from around the world want brands to allow them to influence their products (co-creation).
Read MoreHow People Prefer To Get Information, December 2012 [CHART]
Across 18 different categories, postal mail is preferred in 15.
Read MoreB2B Lead Quantity & Quality By Channel, December 2012 [CHART]
4% rated leads generated from print, radio &TV ads as high quality, tied with display/CPM advertising at the bottom of the list of 14 identified channels.
Read MoreHow Online Presence Prompts Physical Visits To Retailers [CHART]
Ninety-one percent of consumers ‘have gone into a store as a result of an online experience.’
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