Email Marketing
Benchmark Email Response Metrics, January-November 2012 [CHART]
Customers in the Asia-Pacific region (APAC) enjoyed much higher click and open rates during 2012 than its customers in Europe and North America.
Read MoreB2B Marketing Measurement [INFOGRAPHIC]
This infographic by eloqua takes a look at the state of B2B marketing measurement.
Read MoreHow Americans Used Mobile For Holiday Shopping, 2011 & 2012 [CHART]
More than eight in 10 smart phone owners researched and browsed for products on their phone, up 15 percentage points from 2011.
Read MoreGlobal Mobile Ad Prompts, Q3 2012 [CHART]
Advertisers were most interested in using mobile ads to lead viewers to site searches; this action was utilized by 41% of campaigns.
Read MoreTime Spent Online By Activity & Device, 2012 [CHART]
Social media captures 31% of smartphone internet time, compared to 18% of PC internet time.
Read MoreGlobal Big Data Analytics Capabilities, 2012 [CHART]
Nearly nine in 10 companies said they were using transactional data, and three-quarters were collecting log data.
Read More2013 Marketing Budget Increases By Channel [CHART]
45% of business leaders expect to increase their marketing budgets in 2013.
Read MoreEmail Open Share By Country & Platform, April – October 2012 [CHART]
4 in 10 emails sent are now being read on a mobile device, up 300% in the past 2 years alone.
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