Email Marketing
Email Read Rates By Sector, Q4 2011 vs Q4 2012 [CHART]
Average email read rates around the world were less than 17% in Q4 2012, slightly down from a year earlier.
Read MoreHow SMBs Are Using Customer Relations Management Systems, February 2013 [CHART]
Beyond managing contacts (94%), 65% of SMBs are using their CRM for lead nurturing, and 59% each for email marketing and sales forecasting.
Read MoreDriving & Smart Phone Use, June 2012 [CHART]
Almost nine out of 10 of those using a smartphone while driving said they made or answered calls.
Read MoreAmericans' Online Privacy Concerns, January 2013 [CHART]
Roughly 9 in 10 online adults in the US worry about their privacy online at least sometimes.
Read MoreMillennials' QR Code Use By Media & Select Countries, 2012 [TABLE]
US consumers were more likely to report having scanned QR codes across every medium by which the codes were delivered.
Read MoreDigital Maketing Tactics For Which B2B Spending Will Increase In 2013 [CHART]
Web development was the most widely shared digital priority: 70% of B2B marketers planned to increase spending on websites this year.
Read MoreB2B Conversion Rates By Website Traffic Source, 2012 [CHART]
Of the various drivers of B2B website traffic, email has by far the highest conversion rate.
Read MoreHow People Find Consumer Electronics Reviews, September 2012 [CHART]
Consumers hungry for reviews are most likely to search for them online.
Read MoreHow People Talk About TV By Generation, September 2012 [TABLE]
For viewers who can’t wait to talk about the latest episode of their favorite TV show, social networks are not displacing the water cooler as much as providing a digital analogue.
Read MoreConsumer Purchase Decision Information Sources, January 2013 [CHART]
Consumers still look first to their friends and family for advice regarding their purchase decisions.
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