Email Marketing
Email Open & Click-Through Rates, Q4 2009-Q4 2012 [CHART]
The average email open rate rose to 27.4% in Q4, a slight increase from 27.2% in Q3, and a significant 10.5% gain from Q4 2011′s 24.8%.
Read MoreOnline Marketing Success Factors [CHART]
Design, development and maintenance of the corporate website was cited by 45% of respondents as contributing to marketing success.
Read MoreSMB Website Failings, March 2013 [TABLE]
26.4% of SMBs cannot be found in online searches because their websites earn a Google Page Rank of zero or have no Google Page Rank, finds vSplash in an audit of 3.9 million US SMB websites.
Read MoreContent Marketing: Effectiveness In The UK, March 2013 [CHART]
94% of marketers in the United Kingdom are using content marketing, making this activity more entrenched than in North America and Australia.
Read MoreEmail Speed Of Response, March 2013 [TABLE]
An analysis of email speed of response by Experian Marketing Services reveals that between 2010 and 2012, the proportion of opens and clicks received in the first day increased by an average of 5-6%.
Read MoreDigital Marketing Budget Mix In 2012 [CHART]
Marketers from companies with more than $500 million in annual revenue are devoting the largest portion of their digital marketing budgets to digital or online advertising (12.5%) and content creation and management (11.6%).
Read MoreEmail Marketing Performance By Daypart, Q4 2012 [TABLE]
A plurality 40% of emails were sent between 8 AM and 11:59 AM, with that time frame accounting for 42% of transactions.
Read MoreeCommerce Landscape [INFOGRAPHIC]
This infographic from LUMA Partners illustrates today’s complex eCommerce landscape.
Read MoreFailure Of B2B Companies To Use Autoresponders, March 2013 [TABLE]
Only 24% of leading B2B companies use immediate autoresponders for their marketing automation programs.
Read MoreEffectiveness Of Small Business Technology Tools, March 2013 [CHART]
96% of small business owners say that technology is extremely (72%) or somewhat (24%) important to them in marketing their organization.
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