Email Marketing
Global Online & Social Activities By Device, Q1 2013 [TABLE]
Social networking is used by more than six in 10 web users via PC, mobile and tablet.
Read MoreDead Google Products [INFOGRAPHIC]
This infographic from Wordstream (via Mashable) notes Google Reader’s passing with a trip through the Google products graveyard.
Read MoreConsumer Attitudes Toward Personalization, June 2013 [CHART]
Only 32% of consumers in the US and UK agreed that greater personalization of marketing messages benefits consumers, while 43% disagreed.
Read MoreBenefits Of Video Email Marketing, February 2013 [CHART]
81% of respondents were at least somewhat likely to start putting videos into their emails.
Read MoreWhy Marketing Execs Don't Use Video In Email Marketing, February 2013 [CHART]
Forty-three percent of marketers said they didn’t use videos in email messaging simply because they lacked the content, making it the most prominent obstacle to the practice.
Read MoreSkills Needed To Be A Successful Marketer, June 2013 [CHART]
Respondents indicated that the most necessary skill today is the ability to use data analysis to extract predictive findings from big data.
Read MoreCustomer Frustration With Companies' Online Communications, June 2013 [CHART]
80% consumers in the US & UK said that one of their top 2 frustrations about companies’ use of online communications was too many unwanted email messages.
Read MoreHow People Find Websites, 2011 vs. 2012 [CHART]
54% of respondents found websites through natural search results in 2012, up from 50% in 2011.
Read MoreThe History Of Public Relations [INFOGRAPHIC]
This infographic about the history of public relations was created by GroupHigh.
Read MoreMobile Ad Spending Growth By Format, 2011-2017 [TABLE]
Mobile video ad spending, in particular, will continue to grow at triple-digit rates this year, with banners, rich media and other display ads predicted to rise 78.3% compared to search’s 76.4%.
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