Email Marketing
Americans' Online Activities By Frequency, May 2013 [TABLE]
Email took the greatest amount of time per week, at 7.8 hours.
Read MoreOnline Channels People Most Use To Communicate With One Another, May 2013 [CHART]
Email and Facebook each saw 87% of respondents logging in weekly to communicate with others.
Read MoreeCommerce Customer Acquisition Channel Comparison, 2009-2013 [TABLE]
Organic search has not only accounted for the greatest percentage of acquired customers over the past 4 years, but it also boasts the highest CLV relative to the average.
Read MoreB2B Email Metrics By Subject Line Keyword, June 2013 [CHART]
With email volumes on the rise and clutter an issue for recipients, having a strong subject line is as important as ever, particularly as consumers rate the subject line as one of their top motivators for opening an email.
Read MoreTop Customer Experience Tools, June 2013 [CHART]
9 in 10 CMOs say they are personally responsible for the overall customer experience for their brand.
Read MoreAmerican Adults' Website Discovery Sources, June 2013 [CHART]
Online adults in the US are more likely to discover websites via natural search engine results than through any other means, reports Forrester Research.
Read MoreSMB Online Marketing Tactics, March 2013 [TABLE]
The top three tools or solutions used by SMBs for digital marketing were websites, used by 86.6% of respondents, social media (77.3%) and email marketing (65.8%).
Read MoreRestaurant Mobile Advertising Tactics, Q1 2013 [CHART]
Restaurants’ mobile advertising campaigns are overwhelmingly focused on driving foot traffic, reveals Millennial Media.
Read MoreCustomer Service Response Time Expectations By Channel, June 2013 [CHART]
When consumers have an issue with a company that needs to be resolved, a leading 92% say that it’s important that their problem is taken seriously.
Read MoreTop Lead Prospecting Channels, 2012 vs 2013 [CHART]
Marketers are ramping up their use of prospecting tools and while email remains the most common prospecting channel (86.7% using this year).
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