Email Marketing
Most Difficult Marketing Technology To Implement [CHART]
Most marketers today are working on implementing necessary marketing technologies at their organization, according to an Ascend2 report, which finds that their martech strategies revolve primarily around increasing ROI and improving marketing efficiency.
Read MoreGeneration X Purchase Influencers [CHART]
TV ads edge recommendations from friends and family as the top influencer of purchases for Gen Xers (born 1965-1981).
Read MoreStored Retail Email [CHART]
Half of US consumers prefer hearing from retailers by email than via social media, text, display ads or mobile apps, according to a survey report from Yes Lifecycle Marketing. However, the study indicates that the vast majority ignore at least some emails from retailers.
Read MoreEmail Engagement Tactics [INFOGRAPHIC]
This infographic from Email Monks (via MarketingProfs) illustrates seven tactics you can employ to increase the engagement with your email list subscribers.
Read MoreEmail Design & Attention Spans [INFOGRAPHIC]
The average time spent reading an email increased nearly 7% over the past six years.
Read MoreDigital Marketing Channels That Deliver The Highest ROI [INFOGRAPHIC]
This infogragphic illustrates the top six digital channels that deliver the highest marketing ROI.
Read MoreTop Content Distribution Channels [CHART]
Websites, blogs and social media are perceived to be effective channels through which to market content to prospective customers. But none are quite as popular as email.
Read MoreBrands' Annoying Emails [CHART]
Email continues to be consumers’ preferred form of brand communication. But that doesn’t mean it’s not without its faults!
Read MoreEmail Marketing Best Practices [ANIMATED INFOGRAPHIC]
This infographic from Salesforce illustrates the Who, What, When, Where, Why and How of email marketing.
Read MoreWhy Customers Ignore Emails From Retailers [TABLE]
Of the 1,006 US digital buyers surveyed in a June 2018 study from Yes Lifecycle, just 9% of respondents said they don’t ignore emails from retailers.
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