Email Marketing
Web Self-Service Benefits & Challenges, July 2013 [TABLE]
With about 40% of customer interactions being conducted via the web (31%), mobile web or mobile application (9%), the survey finds that many of those offering web or mobile self-service capabilities report increased traffic (54%) and sales (47%) since the launch of those capabilities.
Read MoreUS Mobile Ad Spending Share By Format, 2011-2017 [TABLE]
eMarketer expects search will account for 51.7% of mobile ad spending this year.
Read MoreEmail Open & Click-Through Rates, Q4 2009-Q1 2013 [CHART]
The average email open rate in North America climbed to 31.1% in Q4, a significant increase from 27.4% in Q4.
Read MoreWhy Small Businesses Shun Social, July 2013 [CHART]
82% of small businesses are using social media for marketing today and 88% are very likely to use social media in the next year.
Read MoreAmerican Doctors Who Email Patients By Age, January 2013 [CHART]
Email use was highest among doctors ages 35 to 44, at 30%, and its use among other age groups was not far behind.
Read MoreMost Difficult B2C & B2B Email Marketing Tactics, June 2013 [TABLE]
Segmentation ranked as among the top three challenges for both B2B and B2C marketers, cited by 29% and 25%, respectively.
Read MoreMost Effective B2C & B2B Email Marketing Tactics, June 2013 [TABLE]
The greatest percentage of marketers felt challenged to create relevant and compelling content that will really draw in recipients.
Read MoreSocial Influencer Dynamics, July 2013 [CHART]
Among the consumers who became advocates (by referring products or services to friends), 55.4% chose to use email as their sharing channel.
Read MoreMarketers' Plans To Use Video In Email, June 2013 [CHART]
Only 1 in 4 marketers say they currently use video in their email marketing messages.
Read MoreAmericans' Daily Time Spent With Online Media, 2010-2012 [TABLE]
Last year, social networks occupied 37 minutes of the average US consumer’s time per day, up considerably from 30 minutes per day in 2011.
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