Email Marketing Archives - Page 67 of 107

Most & Least Preferred Personalization Tactics, March 2013 [CHART]

Recommendations for products that marketers think the consumer might like came out on top, cited by 48% as the feature they would most like to see in a targeted ad.

Importance Of Ad Personalization By Format, April 2013 [CHART]

35% of US internet users said they would like to receive personalized ads or recommendations online.

Multitainment In The UK, August 2013 [CHART]

Media stacking is more common than media meshing, with 49% of UK adults engaging in the former on a weekly basis, compared to 25% for the latter.

Commercial Email Inbox Placement Rates, H1 2013 [CHART]

14% of commercial messages did not make it to American subscribers’ inboxes during the first half of this year.

Email Overload & Mobile Opens, July 2013 [TABLE]

1 in 10 respondents said they dealt with more than 300 emails a day, with close to one-third of those saying that marketing and promotional emails accounted for at least three-quarters of their emails.

Most Common Tablet Activities By Age, July 2013 [CHART]

While young (18-29), middle-aged (30-49) and and older (50-64) tablet users display strikingly similar levels of use of their devices, they sometimes differ when it comes to their preferred activities.

Coupon Users By Source & Age, July 2013 [CHART]

Younger coupon users are more likely than their older counterparts to obtain coupons through social and mobile channels.

Top Social Sharing Channels By iPhone vs iPad, June 2013 [TABLE]

iPhone users drove the greatest percentage of sharing, with 12.4% of users sharing online content on the Apple phone.

Desktop vs. Mobile Content Sharing Channels, June 2013 [TABLE]

Consumers were nearly twice as likely to click and share content through mobile devices, as compared with the desktop.

Global Email Open Rates By Daypart & Device, May 2013 [TABLE]

Desktop and smartphone email opens happened most often between 10am and 4pm—during the typical workday.