Email Marketing
Retail Advertisers Mobile Post-Click Action, Q1 2013 [CHART]
Mobile commerce, store locator and site search are among the top actions retail advertisers are using to drive web and foot traffic.
Read MoreChanges In B2B Marketing Spending During Next Year, March 2013 [TABLE]
45% B2B marketers expected to increase search engine advertising spending.
Read MoreAmerican Latinas' Mobile Activities, August 2013 [CHART]
Latinas are more likely than non-Hispanic white females to engage in a variety of activities on their mobile devices.
Read MoreB2B Marketers' Most Successful Platforms, August 2013 [CHART]
Face-to-face event attendance is rated the most successful platform, by a fairly wide margin.
Read MoreB2B Media Users' Preferred Industry Sources, August 2013 [CHART]
3 in 4 B2B media users say they use both digital and traditional media industry sources to learn tips and best practices and to gain valuable information they can use in their work.
Read MoreMarketing Tactics Influenced By Data & Audience Information, June 2013 [CHART]
One-third of respondents said data influenced 75% to 100% of their digital marketing budget, while another third said it affected 50% to 75% of outlays.
Read MoreTriggered Email Marketing Metrics In North America, Q1 2011 – Q1 2013 [TABLE]
To drive greater engagement with email, whether on desktop or mobile, companies are using marketing automation via triggered messaging.
Read MoreEmail Marketing Metrics In North America, Q1 2012 & Q1 2013 [TABLE]
Click-to-open rate dropped 9.6% year over year, and transaction-to-click rate fell 15.6%.
Read MoreEmail Marketing Open Rate Share By Device, H2 2011 & H2 2012 [CHART]
71.8% of US email users ages 24 to 40 said they typically read their personal email throughout the day.
Read MoreEmail Marketing Metrics In North America, Q1 2011-Q1 2013 [CHART]
Nearly one in three emails sent in North America during Q1 2013 were opened—the highest number in recent history.
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