Email Marketing
US Digital Ad Spending By Format, 2011-2017 [TABLE]
This year, 21.7% of all digital display ad spending will be on mobile, rising to 48.4% by 2017.
Read MoreUS Mobile Ad Spending By Format, 2011-2017 [TABLE]
In 2010, just 2.1% of all digital search ad dollars were spent on mobile devices. This year, that share will reach 22.1%.
Read MoreCumulative Shelf Life Of An Email Campaign, 2012 [CHART]
Recent data from MailerMailer suggests that opens peak at one hour post-delivery (11.1% of an email’s total opens), falling off quickly during each following hour.
Read MoreGmail Tabs Open Rates By Email Service, August 2013 [TABLE]
Open rates may have been negatively affected (depending on the research), but value per open may turn out to increase, at least according to one source.
Read MoreEmail Open & Click-Through Rates By Personalization, 2012 [CHART]
63% of consumers in the US and UK believe that they receive so many messages that use their name that it no longer makes any difference to them, recent research suggests. But consumers’ behavior may not support their perceptions.
Read MoreUS B2B Marketers' Budgets, 2011 & 2012 [TABLE]
Marketing automation had the largest year-over-year growth of any area in B2B marketers’ budgets with 233%.
Read MoreUS Email Open Rates by Hour Of The Day, 2012 [CHART]
During the first half of the year (H1), messages scheduled for midnight led to the best open rate, of 20.1%.
Read MoremCommerce Prompted By Mobile Promotional Email, December 2012 [CHART]
Only 6.1% of respondents had actually bought something on their smartphone or tablet after reading a promotional email.
Read MoreMost Likely Brand Emails To Be Opened, February 2013 [CHART]
Almost seven in 10 said they were likely to open emails from brands whose products they often purchased either online or in brick-and-mortar stores.
Read MorePrimary Reason For Reading Promotional Email Via Mobile, December 2012 [CHART]
Almost one-quarter of respondents said the No. 1 influence on whether they would open a promotional email was the familiarity of the sender’s name.
Read More