Email Marketing
Types Of Coupons At Personal Care Brand Sites, July 2013 [CHART]
Only 33% of sites offered printable coupons, while 24% sent customers to a parent site for such discounts.
Read MoreMobile Email Interactions, Q2 2013 [CHART]
Fully half of email opens during Q2 occurred only on a mobile device.
Read MorePopular Second Screen Activities For TV Viewers, September 2013 [CHART]
1 in every 4 TV viewers surveyed across a range of countries is using a second screen to watch 2 or more programs, live events, or shows at the same time.
Read MoreEffectiveness Of B2B Exhibitors Product Information Distribution Methods, August 2013 [CHART]
B2B exhibitors say that their most important objectives for participating in exhibitions are to build brand awareness and identify and reach new customers.
Read MoreEmail Subscriber & Sender Stats, August 2013 [TABLE]
The average subscriber receives 416 commercial emails per month, per new figures released by Return Path.
Read MoreEmail Open Rate By Hour Scheduled, August 2013 [CHART]
MailerMailer recently published the results of its annual analysis of email marketing metrics, with a section devoted to open and click rates by hour scheduled as well as by day of the week.
Read MoreEmail Click Frequency By Gender, August 2013 [CHART]
Consumers open emails throughout the day, but only click through those emails at specific preferred times, and those windows are often short.
Read MoreEmail Click-to-Open Rates By Industry, Q2 2012 [CHART]
49% of email opens happen on a mobile device.
Read MoreActive Email Subscriber Rates By Industry, Q2 2013 [CHART]
B2B email databases had a subscriber activity rate of just 1.5% (referring to the percentage who opened an email in the last 90 days).
Read MoreB2C Email Read Duration By Device, Q2 2013 [CHART]
53.3% of Android Phone users who open emails on their device spend more than 15 seconds reading them. The corresponding figure for desktop readers is 36.6%.
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