Email Marketing
Millennials’ Top Sources For Coupons & Deals, September 2013 [CHART]
Millennials (18-34) – those digitally-obsessed individuals – say that they most often get their savings from newspapers, with 51% indicating this to be the case.
Read MoreMedia Consumption Of LGBT Americans, June 2013 [TABLE]
The most common activity among the men and women polled was visiting LGBT sites and blogs, at 67% of gays and 58% of lesbians.
Read MoreBest Agency Self-Promotion Lead Generation Tactics, July 2013 [CHART]
Email lead capture programs were seen as effective for generating leads by just 29.7% of agency execs, while advertising was even less popular.
Read MoreFrequency With Which US Internet Users Are Concerned About Privacy By Activity, June 2013 [CHART]
87% of respondents said they were concerned about their privacy at least some of the time when shopping on the web.
Read MoreMarketing Email Click-To-Open Rates By Industry & Platform, Q2 2013 [TABLE]
While readers clicked on 23% of emails opened on desktop in Q2 2013 in the US, only 11% did so for emails on mobile.
Read MoreLength Of Time Marketing Emails Are Ready By Device, Q2 2013 [CHART]
Android devices saw the lengthiest periods of engagement with email: 53.3% of emails opened on Android phones were read for 15 seconds or more, followed by 41.9% of emails read on the Android tablet.
Read MorePrimary Device Used To Open Marketing Emails, Q2 2013 [CHART]
The smart phone took 48.1% of opens in Q2 2013, and the tablet took 13.8%, leaving the desktop with less than four out of 10 marketing email opens.
Read MoreImportant Tactics For Brand Marketing, April 2013 [CHART]
Online advertising and marketing executives rated search a close second to video as a marketing tactic critical for achieving branding objectives.
Read MoreGmail Promotional Tabs Effect On Brand Emails, September 2013 [CHART]
While Gmail users appear generally favorable to the new interface, they also believe that it has negatively affected their interaction with promotional emails from their favorite brands.
Read MoreEmails Volume Growth, Q2 2012 – Q2 2013 [CHART]
Email volume grew by 17.9% year-over-year in Q2.
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