Email Marketing
Willingness Of Online Shoppers To Get Retailers' Personalized Marketing Emails, December 2013 [CHART]
Fully 82% of those polled were at least somewhat willing to handle the increase in messaging.
Read MoreLikelihood Online Shoppers Will Buy More As A Result Of Personalized Emails, December 2013 [CHART]
81% of respondents said they were at least somewhat likely to make additional purchases, either online or in-store, as a result of targeted emails.
Read MoreCPG Brand Selection Influences, 2014 [CHART]
The study’s results indicate that the top decision influencer is item price, with 81% of respondents to the Q4 2013 study saying it would influence their brand decisions this year.
Read MoreB2C Marketing Mobile Email Open Share, Q2-Q4 2013 [CHART]
A growing share of B2C marketers’ email opens are occurring on tablets.
Read MoreInternal Marketing Teams' Weaknesses At Online Marketing [CHART]
The professionals surveyed especially lack confidence in their internal marketing teams
Read MoreEnterprise Marketers' Changing Media Mix For Targeting SMBs, January 2014 [CHART]
Enterprise-level marketers who sell to the SMB market are planning to make interesting changes to their media mix.
Read MoreMost Used Mobile Notifications, October 2013 [CHART]
On average, smartphone users had signed up for at least one notification from eight of the 14 categories included in the survey.
Read MoreContent Sharing Growth By Channel, 2013 [CHART]
Content sharing to Pinterest increased by 58% during 2013, propelling the social network past email in Q4 to become the third-most preferred social sharing channel.
Read MoreOnline Marketing Tactics For Which B2B Marketers Plan To Increase Spending, 2013 & 2014 [VIDEO]
Three-quarters of business-to-business (B2B) marketers planned to up content spending in 2014, and just 1.3% said they would decrease their content budget.
Read MoreConsumer Responses To Irrelevant Marketing, January 2014 [CHART]
Almost all consumers claim to have received information or promotions not relevant to them, including offers that show the company doesn’t know who they are (71%).
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