Email Marketing
Most Requested Marketing Automation Features, February 2014 [CHART]
B2B marketers using fully integrated marketing automation are more likely than their peers to report being highly efficient and effective at marketing.
Read MoreMost Important Information On Local Biz Websites, February 2014 [CHART]
2 in 3 American and Canadian consumers indicate that a local business having a website affects their opinion of the business and whether or not to use it.
Read MoreEmail-Driven Orders By Device, Q4 2013 [CHART]
Some 18% of email-driven orders were completed on a mobile device during Q4 2013, up a couple of points from the preceding quarter.
Read MoreTop Online Activities Of Mass Affluents, February 2014 [TABLE]
America’s Mass Affluent represent 12% of US households but enjoy an outsized 26% of the nation’s total wealth.
Read MoreSocial Networks That Brands Promote In Their Emails, 2012 vs 2013 [CHART]
Some 94% of brands display or promote social networks in their email marketing efforts.
Read MoreOnline Merchants' Traffic & Revenue Sources In 2013 [CHART]
Paid search continued to deliver more valuable traffic than organic search.
Read MoreDegree To Which Americans Are Worried About Targeted Ads In Their Email Inbox, December 2013 [TABLE]
Fully 85% of people were at least somewhat concerned with email service providers reading their emails via an algorithm.
Read MoreDegree To Which Americans Are Concerned About Non-Recipients Reading Their Emails, December 2013 [TABLE]
Three-quarters of US email users—which represent nearly all internet users in the country—are worried about someone reading their email.
Read MoreEmail Marketing Benchmarks [INFOGRAPHIC]
This infographic from Experian illustrates some winning email marketing benchmarks.
Read MoreEmail Subject Line Personalization Linked To Higher Open Rates, February 2014 [CHART]
Emails with personalized subject lines enjoyed 26% higher open rates than those without (19.4% vs. 15.4%).
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