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Email Marketing

Top Content B2B Buyers Want From Vendor Websites To Establish Credibility, March 2014 [VIDEO]

What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility?

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SMBs’ Top Sources Of Information About Tech Solutions, March 2014 [CHART]

SMBs pointed first to vendor and/or service provider websites (43%) followed by professional advisors and/or consultants (42%).

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Fast-Growth North American SMB Channel Spending, November 2013 [CHART]

Nearly three-quarters of hypergrowth SMBs in North America had increased spending on social media and social ads.

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B2B Marketing & Sales Landscape [INFOGRAPHIC]

This infographic illustrates the B2B marketing and sales landscape so you can identify the right strategies and tactics for your organization.

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Multi-Device Users & Switching Behavior, March 2014 [TABLE]

6 in 10 online adults in the US and UK use at least 2 devices every day, while one-quarter in the UK and one-fifth in the US use 3 devices daily.

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Auto Ads That Prompted Consumer Research, May 2013 [CHART]

At the start of the purchase path, mobile, tablet and video ads each laid claim to prompting 34% of buyers to start researching vehicles,

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Email Marketing Performance By Daypart, Q4 2013 [TABLE]

That emails sent during off-peak hours – when the volume of emails was lowest – enjoyed the best response rates.

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SMBs’ Top-Rated Lead Sources, March 2014 [CHART]

Some 28% of small to medium sized businesses rated calls an excellent lead source, while another 38.4% rated them good (66.4% combined).

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Email Volume Growth Trends, Q2 2012-Q4 2013 [CHART]

There was a 11.2% year-over-year increase in brands’ email volume during Q4.

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Technologies That Are Essential To Americans, February 2014 [CHART]

87% of American adults now access the internet in some form.

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