Email Marketing
Marketers' Use Of Personalization/Targeting Technology, May 2014 [TABLE]
Web analytics and email marketing were the most-used targeting tools.
Read MoreInfluence Of Email On Consumer Purchase Decisions, September 2014 [CHART]
Emails with discounts have a greater influence on purchase decisions than a variety of other forms of marketing communication.
Read MoreLeading Website Traffic Referral Sources, June-July 2014 [CHART]
Across all industries analyzed during June and July of this year, organic search drove 51% of all visitors.
Read MoreB2B Marketers' Satisfaction With Data-Driven Tactics, August 2014 [CHART]
Slightly more than two-thirds of B2B marketers are using data to analyze customers.
Read MoreMarketing Agencies’ Most Effective New Business Tools, August 2014 [CHART]
Aside from referrals, Senior-level marketers most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%).
Read MoreB2B Marketers' Most Effective Lead Generation Tactics, August 2014 [CHART]
Email remains the most popular lead generation channel with 87% of survey respondents planning its use this year.
Read MoreOnline Platforms For Which People Are Concerned About Privacy, June 2014 [CHART]
Among the US adult internet users polled, 66% said they were concerned about their privacy on social networks such as Facebook—the top response.
Read MoreEmail Subscriber Activity By Industry, Q2 2014 [CHART]
Yesmail’s analysis of email database subscriber behavior during Q2 shows that just 1.3% of B2B email subscribers were active, the lowest proportion of the industries studied.
Read MoreEmail Click-to-Open Rates By Industry & Device, Q2 2014 [CHART]
Mobile devices accounted for 64.5% of all email opens during the second quarter of this year.
Read MoreRetail Brands Using Email To Promote A Discount, Q1 2014 [CHART]
Some 55% of emails sent during Q1 by the 100 omnichannel retail brands tracked in L2′s Intelligence Report: Omnichannel Retail study advertised discounts.
Read More