Email Marketing
US LGBT Media Consumption By Age, September 2014 [TABLE]
LGBT websites and blogs are popular among respondents aged 18-34, with almost three-quarters having visited one during the 7 days prior to the survey.
Read MoreOnline Channels' Influence Throughout Path To Purchase, Q1 2014 [CHART]
While digital marketing channels tend to serve mostly as a middle touchpoint in a consumer’s path to purchase, the extent to which they raise awareness or act as a final touch varies by channel.
Read MoreSingle Advertiser B2B eNewsletters, April 2013 – March 2014 [CHART]
Dedicated emails – in which there was a single advertiser – comprised 38% of email newsletters, with that share increasing during early 2014.
Read MoreOnline Retailers' Top Testing Tactics, September 2014 [CHART]
Roughly two-thirds of online retailers have some type of personalized content on their websites.
Read MoreGmail Tab Delivery & Read Rates By Industry [CHART]
Gmail’s tabbed inbox seems to be having a positive influence on promotional emails’ inbox placement rates.
Read MoreEmail Inbox Placement Rate By Industry [CHART]
Deliverability rates by industry showed not only clear winners and losers, but how inconsistent inbox placement rates are when looking beyond the global average.
Read MoreEmail Inbox Placement Rates, May 2013 – April 2014 [CHART]
September was the most difficult month to reach the inbox, while December and January were the easiest.
Read MoreGlobal Email Inbox Placement Rates [INFOGAPHIC]
83% of permission-based emails worldwide reached the inbox over the past 12 months, with 6% being sent to spam and 11% blocked.
Read MoreTop Things Online Retailers Test, September 2014 [CHART]
Roughly two-thirds of online retailers have some type of personalized content on their websites.
Read MoreTop Channels Marketers Use To Distribute Content, June 2014 [CHART]
Four in five marketing professionals cited social sharing as a distribution channel used for content marketing.
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