Email Marketing
Millennials' Top Social Sharing Channels, April-July 2014 [CHART]
Facebook leads among Millennials (18-34) and the general population, representing 55% of content shared to social channels by the former and 70% by the latter.
Read MoreB2B Spending Plans For Demand Generation Channels, September 2014 [TABLE]
41% of US B2B marketing professionals planned to increase spending on demand generation next year, compared with 17% who said they’d decrease investments.
Read MoreEmail Open & Click-Through Rates, 2010-2014 [CHART]
Email open rates declined on a quarter-over-quarter basis in Q2 to 30.8%, although they remain up from the year-earlier period (28.5%).
Read MoreMost Effective & Difficult Online Marketing Tactics, September 2014 [CHART]
Surveys have found both US and global marketers rating email as the most effective digital marketing tactic and the one that delivers the best ROI.
Read MoreMarketing Channel Integration, October 2014 [CHART]
On average, only 45% of digital marketers integrate any two channels.
Read MoreEmail Open & Click Rates By Subject Line Length, 2013 [CHART]
Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year.
Read MoreBenchmarks: Global Email Inbox Placement Rates By Industry, September 2014 [CHART]
Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.
Read MoreThe Internet Spec Sheet [INFOGRAPHIC]
Let this infographic by SumAll and Buffr (via AdWeek) server as your cheat sheet to the length of stuff online.
Read MoreGlobal Website Revenue Sources By Industry, July 2014 [CHART]
When it came to website revenues, organic search was the top source across all industries except media and entertainment.
Read MoreGlobal Website Traffic Sources By Industry, July 2014 [CHART]
Organic search drove 51% of website traffic referrals worldwide during June and July 2014.
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