Email Marketing
Publishers' Email Marketing Challenges, September 2014 [CHART]
List growth was the most common hurdle, cited by the majority of respondents.
Read MorePrimary Mobile Channels Through Which NFL Fans Share Content, September 2014 [CHART]
54% of fans accessed NFL content on their mobile devices.
Read MoreIncentives Event Organizers Offer vs Consider Effective, October 2014 [TABLE]
Among the 83% of professionals who said they offered incentives, providing exhibitors and sponsors with a list of attendees’ mailing addresses ranked No. 1.
Read More9 Blog Marketing Tactics [INFOGRAPHIC]
This infographic from Survey Analytics illustrates 9 essential blog marketing tactics.
Read MoreWebsite Pop-Up Best Practices
A survey of website pop-up best practices for balancing user experience with conversions.
Read MoreMost Important Channels When Making A Purchase, June 2014 [CHART]
Among digital shoppers worldwide, 72% said the traditional store experience was important when making a purchase.
Read MoreHow To Use Social Media For Events [INFOGRAPHIC]
This infographic from Eventility illustrates four ways you can use social media to boost attendance at your events.
Read MorePersonalization's Effect On Channel Conversion Rates, November 2014 [CHART]
32% of marketers have experienced a major lift in search engine marketing conversion rates since implementing personalization.
Read MoreValue & Difficulty Of Conversion Rate Optimization Methods, November 2014 [CHART]
89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.
Read MoreConsumer Attitudes Toward Email Marketing, September 2014 [CHART]
42% of US online adults delete most email advertising without reading it, down from 44% in 2012 and 59% in 2010.
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