Email Marketing
Email Engagement By Device Type, December 2014 [CHART]
PCs accounted for 72.2% of overall clicks for the subset of email addresses examined in the study, despite representing a smaller 64.2% of email addresses.
Read MoreB2B Cost-Per-Lead By Channel, October 2014 [CHART]
Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.
Read MoreUse vs Effectiveness Of B2B Content Marketing Tactics, August 2014 [TABLE]
B2B marketers pointed to video as one of the top three most effective content marketing techniques.
Read MoreMost Effective Channels To Promote B2B Events, December 2014 [CHART]
Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.
Read MoreTop Priorities For Improving Email ROI In 2015 [CHART]
The top priority going into 2015 is the greater use of analytics in order to optimize communications.
Read MoreAverage Fields Per Form & Conversion Rates [CHART]
This chart from FormStack illustrates the number of fields and the conversion rates for common form types.
Read MoreMost Helpful Content For B2B Executives, October 2014 [CHART]
Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.
Read MoreSmall Businesses' Preferred Holiday Marketing Channels, September 2014 [CHART]
Social media marketing was the most preferred channel for holiday marketing, cited by 34.5% of small business owners.
Read MoreHow Small Businesses Plan To Convert Holiday Shoppers, September 2014 [CHART]
76.4% of US small businesses were at least somewhat optimistic that they would generate more online sales this season than in the same period in 2013.
Read MorePublishers & Mobile Email Optimization, September 2014 [CHART]
One-third of publishers said that mobile email optimization was a challenge.
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