Email Marketing
Email Marketing vs Social Media Marketing [INFOGRAPHIC]
This infographic illustrates the effectiveness of social media marketing versus email marketing.
Read MoreHow People Discover Information Online, December 2014 [CHART]
Organic search remains the leading method by which US adults find online information and websites.
Read MoreTop Ad Channels For Reaching Upscale Americans, November 2014 [TABLE]
US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.
Read MoreTop 15 Advertising Channels For Wealthy Boomers, December 2014 [CHART]
TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k).
Read MoreHot Retargeting Topics Among Marketers, December 2014 [CHART]
Social media retargeting is the hottest topic in retargeting.
Read More2015 Marketing Spending Plans By Channel, December 2014 [CHART]
54% of business leaders expect their marketing budgets to grow next year (up from 46% last year.
Read MoreTop Problems With The Mobile Web Experience, November 2014 [CHART]
Mobile site experiences are failing to keep up with visitors’ expectations, details NetBiscuits in a survey of 6,000 mobile web users across 6 countries.
Read MorePolitical Campaign Outreach By Channel, October 2014 [CHART]
80% of registered voters have seen or heard campaign commercials from candidates or political groups.
Read MoreEmail Click-Through Rates By Hour, 2013 [CHART]
Trends surrounding click rates by hour scheduled are very similar to those surrounding open rates by hour scheduled.
Read MoreEmail Open Rates By Hour Scheduled, 2013 [CHART]
Open rates tended to be highest for emails scheduled in the evening hours, and lowest for those scheduled in the early morning and during traditional work hours.
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