Email Marketing
Top Mobile Website Access Methods, January 2015 [CHART]
Mobile app consumption relative to the mobile web may be overstated.
Read MoreEmail Marketers' Views On The Future Of Email, January 2015 [CHART]
4 in 10 email marketers feel that email’s role will either greatly (14%) or somewhat (26%) increase over the next 5 years.
Read MoreMetrics Used To Measure Email Subject Line Success, October 2014 [CHART]
Open rate was far and away the most common metric for determining the best subject line, used by around eight in 10 marketers.
Read MorePrevalence Of Email Subject Line Testing, October 2014 [CHART]
About one-quarter of marketers hadn’t tested any of their email campaign subject lines in the past month.
Read MoreBest SMB Customer Acquisition Channels, January 2015 [CHART]
28% of small- and medium-sized businesses said word of mouth was their most effective, up from 26% the previous year.
Read MoreEmail Marketers' Top Ways To Improve Deliverability, January 2015 [CHART]
Email marketing decision-makers from the US, Germany and France believe that an average of 60% of their emails are delivered to the correct inboxes.
Read MoreMost Popular Types Of Product Recommendations, January 2015 [CHART]
8 in 10 Americans who read promotional emails from retailers find it helpful when retailers send emails featuring products based on past purchases.
Read MoreEmail Open & Click-Through Rates, 2010-2014 [CHART]
Open rates are gradually climbing while click rates take the opposite direction.
Read MorePriorities For Improving Email Marketing ROI In 2015 [CHART]
Improving segmenting and targeting was the No. 2 priority for improving email marketing ROI in 2015.
Read MoreIncreased 2015 Spending Plans For Email Marketing [CHART]
More than six in 10 marketers said they’d up investments in email marketing.
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