Email Marketing
Top-Performing Email Signoffs
In 2017, the company behind the Boomerang plugin for Gmail analyzed 350,000 email closings. They found the following three phrases most increased the likelihood of a response, somewhere from 22% to 38% when compared to the baseline.
Read MoreElements Of A Successful Cold Email [INFOGRAPHIC]
This infographic by SEO Reseller breaks down the anatomy of a successful cold email into four essential elements.
Read MoreLead Nurturing [INFOGRAPHIC]
This infographic from Pardot illustrates the fundamentals of implementing lead nurturing campaigns.
Read MoreMarketing Channels Driving Sales
Despite sometimes being overshadowed by other channels like social media, many marketers still consider email to be one of the most important channels available.
Read MoreEmail Marketing Tips [INFOGRAPHIC]
This infographic from Ethos3 illustrates 33 email marketing tips you can start to use right now.
Read MoreResistance To Online Shopper Accounts [CHART]
Having an online user account with a retailer can have its advantages, including faster checkout and the opportunity for a more personalized shopping experience. One of the barriers that stops consumers from creating user accounts is that they know that emails will follow.
Read MoreSender Reputations & Email Delivery Rates [CHART]
Every year spammers find it more difficult to get their emails into inboxes, thanks to efforts made by email providers. Last year only 16% of emails came from the least reputable senders – a figure down from 25% in 2017.
Read MoreMarketing Tactic Effectiveness By Funnel Section [CHART]
Many marketers could be suffering from leaky funnels, as the majority (82%) of businesses have zero to moderate integration of funnel sections, while only 2% say they have complete integration of their funnel sections.
Read MoreGDPR's Effect On Marketing [INFOGRAPHIC]
This infographic from SaleCycle illustrates how the General Data Protection Regluation has influenced marketing.
Read MoreEmail Users, 2018-2022 [CHART]
The percentage of American internet users who have sent an email via any device at least once a month will remain practically the same, rising only from 90.6% in 2018 to an estimated 91.5% in 2022.
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