Email Marketing Archives - Page 28 of 107

Most Effective & Difficult Types Of Content Marketing, March 2015 [CHART]

Videos are a particularly challenging content type to create, although respondents also see value in them.

Channels In Which B2B vs B2C Marketers Can Prove ROI, November 2014 [CHART]

33% of US B2B & B2C marketing professionals still didn’t know which channel made the biggest impact on revenues.

Channels B2B Marketing Execs Use To Distribute Content, January 2015 [CHART]

B2B content marketers may need an intro to mobile, based on polling by Regalix, which found that mobile played a minimal role in such marketing efforts.

Online Activities Conducted During Conference Calls, November 2014 [CHART]

Fully 80% admitted to multitasking during conference calls, with work emails the most popular digital activity.

Business Professionals Primary Workday Distractions, November 2014 [CHART]

Listening is more difficult than ever in the new digital workplace, according to 64% of business professionals worldwide.

Social Channels Use to Share vs Engage With Travel Content, September 2014 [CHART]

Research supports the idea that consumers are interested in interacting with travel brands via Facebook.

Planned Increased Spending On Marketing Technologies In 2015 [TABLE]

Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.

Marketers' Ability To Measure ROI Of Online Marketing, March 2015 [CHART]

Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.

Subject Line Abuse

You see it all the time, unfortunately: Subject lines that are designed to trick, rather than entice you, to open the email.

Most Effective vs Most Difficult Email List Growth Tactics, January 2015 [TABLE]

43% of marketers said prompting website visitors to opt in to company emails was effective, and just 16% said this was the most difficult.