Email Marketing
Online Behavior Of Women [INFOGRAPHIC]
This infographic by Creatage illustrates the online behavior of women.
Read MoreWhat US Voters Do After Viewing An Online Political Ad, February 2015 [CHART]
Nearly half of US voters in the 2014 midterm elections from five swing states took some sort of action after viewing a online political ad.
Read MoreMillennials' Online Political Activities, April 2015 [CHART]
Facebook may be just the place for candidates to connect with Millennials, based on recent research by GfK for Harvard University Institute of Politics.
Read More2014 Retail Email Marketing Benchmarks [CHART]
Retailers last year saw very little difference in email open and visit-to-conversion rates when sorting by weekday and weekend deployments.
Read MoreHow NOT To Deal With Unsubscribers
Unless you’re a straight-up spammer (in which case you don’t care), you should always respect your email subscribers and that respect should extend to when they no longer care to hear from you.
Read MoreTop Influences Over US Consumers' Purchase Decisions, April 2015 [CHART]
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.
Read MoreStrategies & Tactics With Greatest Effect On Email Marketing, November 2014 [CHART]
Marketers in the DMA research ranked tools that enabled them to find a 360-degree view of customer and brand interaction as the technology that would have the greatest effect on their email marketing efforts.
Read MoreTop Email Marketing Challenges, November 2014 [CHART]
The desire to track the cross-channel consumer is presenting big email marketing challenges.
Read MoreSMBs' Most Effective Marketing Methods, 2014 vs 2015 [TABLE]
US small and medium-sized businesses were seeing more success with their website than any other channel.
Read MoreTypes Of Information People Worry Hackers May Get, March 2015 [CHART]
People were most likely to worry about their social security numbers getting out.
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