Email Marketing
Type Of Personalization That Will Prevent Unsubscribing, May 2015 [CHART]
Taking email recipients’ frequency and personalization preferences into account is imperative for subscriber retention.
Read MoreTypes Of Customer Data Used For Personalization, June 2015 [CHART]
Email was the most popular digital channel used for personalization.
Read MoreTop Word Of Mouth Channels For Gen Xers & Millennials, August 2015 [CHART]
Both Millennials and Gen Xers say they’re more likely to spread the word about their favorite brands and products face-to-face than via social media.
Read MoreHow Frequently People Check Their Email, August 2015 [CHART]
A significant share of respondents are actively checking their email accounts throughout the day and that many continue to ascribe strong purchase influence to the emails they receive.
Read MoreBusiness Communication Tips
Seven business communication tips to help you be a more efficient communicator and a better work colleague.
Read MoreCustomer Data B2B Marketers Use For Mobile Insights, May 2015 [CHART]
Though they’re trying to dig themselves out of the hole, B2B marketers continue to miss the mobile mark.
Read MoreEmail Signature Best Practices
You probably don’t get as much value as you could out of the lowly email signature so here are some email signature best practices to help you out.
Read MoreConsumer Trust In Earned & Owned Media [CHART]
More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
Read MoreMobile Website Visits By Last-Touch Channel, 2013-2015 [CHART]
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.
Read MoreTrust In Branded Content By Channel, July 2015 [CHART]
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.
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