Email Marketing
Top Tactics For Reaching C-Suite Decision Makers [CHART]
Events like trade shows and conferences are a good way for marketing professionals to network, and they are also the most effective method for engaging C-suite decision-makers.
Read MoreEmail Marketing Click-To-Open Rates, Desktop vs Mobile [CHART]
The gap between mobile and desktop click-to-open rates continues to close as more consumers get comfortable reading emails on their mobile devices.
Read MoreTop Conversion Optimization Methods, September 2015 [CHART]
A/B testing is still a top method used among client-side marketers to improve conversion rates.
Read MoreMillennials' Top Mobile Phone Activities, November 2015 [CHART]
Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials.
Read MoreEmail Open Rates By Hour Scheduled, 2014 [CHART]
Open rates tended to be highest for emails scheduled in the evening hours, and lower for those scheduled in the early morning and traditional work hours.
Read MoreMost Important Elements Of The Customer Experience, October 2015 [CHART]
The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.
Read MoreHow Bloggers Promote Their Posts, August 2015 [CHART]
When it comes to driving traffic to their posts, 93.2% of US bloggers rely on social media marketing.
Read MoreContent Marketing Trends, B2C vs B2B, October 2015 [CHART]
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
Read MoreNorth American Email Metrics, 2010-2015 [CHART]
North American email open rates are down slightly year-over-year so far in 2015.
Read MoreGlobal Email Deliverability Rates By Industry, October 2015 [CHART]
Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.
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