Email Marketing
Best Way To Reach Baby Boomers [CHART]
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
Read MoreEmail Innovation [CHART]
Personalization has jumped to the top as the leading area of focus for company respondents this year, overtaking automation.
Read MoreBudgeting For Digital Marketing Trends [INFOGRAPHIC]
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
Read MoreWhat Information B2B Buyers Give Up For Content [CHART]
B2B buyers are, in large part, willing to share their name, company and email address in exchange for content.
Read MorePreferred Sources For Finding Local Products & Services [TABLE]
Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.
Read MoreEffective Email List Growth Tactics [CHART]
Topping the list of email list growth tactics is social media advertising, cited by almost half of respondents as being among their most effective tactics.
Read MoreEmail Deliverability Benchmarks By Industry [CHART]
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
Read MoreTop Email Marketing Automation Tactics [CHART]
Almost two-thirds of email marketers worldwide use email automation, but more advanced automation techniques are not as popular.
Read MoreDormant Email Subscribers By Industry [CHART]
The majority of email subscribers tend to be inactive.
Read MoreData-Driven Personalization [CHART]
Marketers are in the process of implementing personalization strategies at their organizations.
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