Email Marketing
Email vs Text Message Marketing [INFOGRAPHIC]
This infographic pits email marketing versus text message marketing in a statistical standoff.
Read MoreHow People Learn About Events [CHART]
Attendees are more likely to learn about events from friends and acquaintances (66%) than by any other means.
Read MoreEmail Etiquette For Business [INFOGRAPHIC]
This infographic by The Business Backer highlights many of the dos, don’ts, and tips for using email professionally.
Read MoreEmail Type For C-Suite B2B Lead Generation Form Conversions [CHART]
How often do executives submit personal rather than business emails when completing forms for content downloads?
Read MoreMost Annoying Things About Email Marketing [CHART]
24% of respondents said they were annoyed by emails that indicated marketers had incorrect data about them.
Read MoreEmail List Segmentation Metrics [CHART]
Email campaigns built on segmented lists outperformed non-segmented lists across metrics.
Read MoreChannels That Drive B2B Leads & Revenue [CHART]
Not too surprisingly given its popularity, email tops the list of lead-generating channels for the B2B marketers surveyed, with almost three-quarters (73%) indicating that email drives leads for them.
Read MoreMost Effective Forms Of Workplace Communication [CHART]
Both CIOs and employees feel that email and in-person meetings are more effective for daily communications at work than instant messaging (IM).
Read MoreEmail Marketing By Industry [CHART]
Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by Winterberry Group and the Data & Marketing Association (DMA), the most commonly used channel over digital display, owned web content and search.
Read MoreEmail Deliverability Rates, 2015-2017 [CHART]
Inbox placement rates have improved in the US over the past year or so, but 23% of emails from US senders still fail to reach the inbox.
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