Email Marketing
Email Engagement With New Shoppers [INFOGRAPHIC]
This infographic illustrates the results of a Coherent Path survey of emails sent to new customers by 100 major retailers, such as CVS, Home Depot, and Ralph Lauren.
Read MoreB2C Email Performance Benchmarks [CHART]
Triggered email messages have repeatedly been shown to garner response rates higher than business-as-usual emails. But that doesn’t mean that you should expect all your Welcome campaigns to be read – or to even reach the inbox. A new study from Return Path finds that it’s a different type of message that’s most likely to be read.
Read MoreMarketing Budget Trends For Industrial Companies In 2017 [CHART]
Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.
Read MoreContent Marketing Checklist [INFOGRAPHIC]
This infographic by Page Traffic lists 40 things to check off your content marketing list.
Read MoreMost Important Customer Service Options For Online Shopping [CHART]
Online shoppers are increasingly taking advantage of live chat options when shopping online, reports UPS in the 5th installment of its 2017 Pulse of the Online Shopper research series. Some 42% see live chat as an important customer service option when shopping online, according to the study.
Read MoreIncreasing Use Of Email By Generation [CHART]
Email is a core form of communication among America’s youth, who generally expect to use email more in the future than they are now.
Read MoreAdults' Use Of First Email Address [CHART]
Roughly half of American adults with access to a digital device and who use email continue to use the the first email address they ever had. That includes 37% who not only use that address but consider it their main account, per the YouGov report.
Read MoreData Generated Per Minute By Platform [INFOGRAPHIC]
This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.
Read MoreEmail Marketing Benchmarks, 2012 & 2017 [CHART]
The world of email marketing has changed pretty significantly over the past five years. Where desktop clients like Outlook were once a more important delivery medium, readers of email are now in the thrall of mobile clients and webmail services like Gmail.
Read MoreMost Effective Email Marketing Tactics [CHART]
Email marketers are more interested in increasing conversions than in boosting sharing or growing their lists.
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