Email Marketing
2012 Lead Generation Budgets [CHART]
According to the study, the tactics that will receive the greatest increases in budget for 2012 include website optimization, social media and SEO. Conversely, the tactics receiving the lowest increases are all outbound, including print advertising, tradeshows and direct mail.
Read MorePrivate Companies' Use Of Digital For Customer Engagement [CHART]
70% of private companies are now doing some form of customer outreach through digital avenues, with 67% leveraging social media and mobile devices.
Read MoreBusiness' Loyalty To Daily Deals Sites [CHART]
Businesses that run daily deals have proved that they are not loyal to any one site.
Read MoreMost Appealing eShopping Features [CHART]
73% of consumers find choosing from several payment options appealing or extremely appealing when buying via digital channels, according to a July 2012 report by Capgemini.
Read MoreMobile-Only Online Activities By Gender [CHART]
There are some substantial differences between men and women in the US when it comes to choosing mobile-only for certain activities.
Read MoreDifficulty & Effectiveness Of Conversion Tactics [CHART]
This chart by Marketing Sherpa plots the degree of difficulty vs. the effectiveness of various conversion tactics.
Read MoreTop 6 Digital Channels For After-Sales Customer Service [CHART]
Digital shoppers worldwide rate internet sites as their digital channel of choice for aftersales care, with 72% saying this channel is important or extremely important, according to a July report by Capgemini.
Read MoreMobile-Only Online Activities [CHART]
Half of smartphone and tablet users (51.1%) say they now check their email using only their mobile device.
Read MoreFavorite Communication Methods Among American Teen's Friends [CHART]
Nearly half of 13- to 17-year-old respondents said their favorite way to communicate with friends was in person.
Read MoreNorth American Email Marketing Metrics By Industry [CHART]
Apparel retailers in North America had the highest—and a near-perfect—delivery rate.
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