Email Analytics
Email's Marketing Engagement [INFOGRAPHIC]
This infographic by Sikich illustrates the effectiveness of email marketing and offers 10 tips to help you break through the clutter.
Read MoreNew Factors That Will Affect Email Marketing, December 2012 [CHART]
58% of marketers said that the pervasiveness of smart phones and tablets will affect their email marketing plans in the next 12 months.
Read MoreMarketers' Knowledge Of Mobile Email Metrics, August 2012 [CHART]
31% of email marketers do not know their mobile email open rate.
Read MoreBest Channels For Generating Customer Data, October 2012 [CHART]
As of October 2012, 49% of marketers said website analytics were the best source of customer data; 19% cited data from email campaigns and 12% said social media data.
Read MoreCustomer Insights Via Social Media, January 2013 [CHART]
4 in 5 marketers said they plan to use customers’ social media data to drive marketing campaigns in other channels this year.
Read MoreGlobal Big Data Analytics Capabilities, 2012 [CHART]
Nearly nine in 10 companies said they were using transactional data, and three-quarters were collecting log data.
Read MoreEmail Marketing Techniques, 2012 [CHART]
85% of marketers are using list segmentation and targeting for their email campaigns.
Read MoreConfidence In Conversion Rate Optimization Best Practices, November 2012 [CHART]
Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them.
Read MorePlanned Email Marketing Tactics, August 2012 [CHART]
Other tactics marketers expected to use to boost email relevancy included centralizing email, mobile and social subscriber data.
Read MoreNorth American Email Marketing Metrics, Q2 2010- Q2 2012 [CHART]
Both the email open rate and the clickthrough rate (CTR) in North America were down slightly in the second quarter of 2012.
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