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Instagram User Demographics [TABLE]

Thirteen percent of internet users are taking and sharing pictures with Instagram.

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Pinterest User Demographics [TABLE]

Pinterest, the online pinboard, has attracted 15% of internet users to its virtual scrapbooking.

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Twitter User Demographics [TABLE]

The percentage of internet users who are on Twitter has doubled since November 2010, currently standing at 16%.

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Demographics Of Social Networking Users [TABLE]

Internet users under 50 are particularly likely to use a social networking site of any kind, and those 18-29 are the most likely of any demographic cohort to do so (83%).

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Americans Keeping Informed About Brands via Social By Demographics, February 2013 [CHART]

44% of Americans agree that social networking keeps them in the know about brands and products.

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American Mobile Banking Customers By Demographic, September 2012 [CHART]

Mobile phone owners who used mobile banking were more likely to be younger, richer and more educated than other mobile users.

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Daily Time Spent Social Networking By Demographic, January 2013 [CHART]

Screenshot: GTM Lookup Table Variable For Source UTM

Americans aged 18-64 who use social networks say they spend an average of 3.2 hours per day doing so.

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Americans' Hopes For 2013 By Demographics [CHART]

Half of Americans said they would like to improve their financial situation in 2013.

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In-Store vs eShopping Preferences By Demographics, December 2012 [CHART]

59% of the Americans aged 18-64 surveyed online said they would rather make a purchase in-store than on their computer (31%).

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American Preferences For Ad-Supported Internet Content By Select Demographics, November 2012 [CHART]

Just over one-quarter of 18-64-year-old online Americans are willing to pay a reasonable fee to watch completely advertising & commercial-free content.

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